PROJECT OVERVIEW

In creating the branding, logo, and packaging for Vibes Coffee, I aimed to encapsulate the vibrant essence of South African culture while resonating with the brand's lively following of the male Lion as there main focus for the artwork. The design process began with extensive research into the culture of the brands movement in the coffee industry in South Africa. The logo features a dynamic flowy typeface "VIBES" with a cartoon style hand making a "PEACE' sign. We combined the elements inspired by traditional native Indian culture with South Africa's leader in the big 5 being the Lion. symbolizing both authenticity and modernity. Vibes Coffee not only delivers exceptional flavor but also minimizes ecological impact. It is a brand that stands out in a competitive market and we were prod to work with them on this awesome project.